Creative Direction: New Brands to Know

This campaign introduced emerging designers on FARFETCH as luxury contenders- positioning them alongside established names through elevated storytelling. Shot by Benedikt Frank, the creative direction highlighted craftsmanship and detail within a refined, luxury setting. Casting fresh faces reinforced the focus on discovery and newness. The campaign launched with an organic teaser Reel, followed by Stories linking to the app homepage, email, and ROS audience targeting.