Creative Direction: Fine Watches and Jewellery

This campaign reimagined fine jewellery and watches through an emotional lens linking each piece to a feeling: surprise, happiness, doubt, and love. Photographed by Anne-Marie Kuus, the visuals brought warmth and personality to the category, shifting focus from formality to feeling. The campaign launched with a teaser Reel, followed by Stories driving to the app homepage, email, and ROS audience targeting.