Creative Direction: Spring Campaign - The Bicester Collection

The Spring campaign, This Spring I’m Being Me, connected new arrivals in-store with cultural voices who shared personal passions and stories. The creative combined product-focused content with Q&A interviews exploring the theme, “This Spring I’m Doing Me.”

The campaign launched with a teaser Reel, followed by an 8-week rollout across all channels—including app, homepage, paid and organic social (IG, TikTok), as well as event and community activations with talent co-posts.