Creative Direction: Revealed by Ice

This campaign explores transformation products encased in sculptural ice, gradually revealed through the natural process of melting. It captures the tension between stillness and motion, concealment and discovery - inviting the viewer to experience time as a narrative device.Each product emerges with deliberate slowness, elevating anticipation and reframing how we engage with design. Project ongoing, more to come. Videos by Chloe Pemberton, Set Design by Johanne Mills.