Creative Direction: The Language of Prada

The Language of Prada is a dynamic content campaign developed for the Farfetch x Prada collaboration, crafted to resonate with a Gen Z audience through an authentic, culturally attuned lens. The creative direction centered on spotlighting the iconic design codes of Prada—Re-Nylon and Denim—reinterpreted by six rising creatives from Shanghai, New York, and Berlin.

By empowering each talent to express their individual style and perspective, we created a narrative that reinforced Prada’s relevance across global creative communities. The campaign launched introducing all six voices on social, followed by a series of hero videos and stills that lived across the Farfetch app, homepage, and social channels. This full-funnel approach extended into Prada's own channels, CRM, and co-posts from all featured talents.

Photographed by Greg Lin, the campaign captures six new voices, one shared language.